Talking, of course, is how you can communicate what you want to but just talking would do nothing; beyond an extent, it would only be boring. So try to make it interactive; try to productively and actively.
Always keep an eye on what and how your audience reacts. It is their eyes and body language that would effectively tell you how and what they feel about the speech being delivered.
The topic you are talking on might be a negative one but try to be positive in your approach. Always talk about the positives and this would automatically make people understand the significance of your talk. A negative thing spoken negatively would actually aggravate the negativity; instead, you should try to touch upon the good things about that.
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